El ritmo de Miami.
Author | Rigual, Luis R. |
Position | TT: Miami rhythm. |
Olvidense de Hollywood. Y de Nueva York. En lo que respecta al mercado de la música latinoamericana, Miami es la verdadera puerta de las Américas. En los dos últimos años, grandes marcas de la industria del disco han inundado la zona con sus oficinas regionales latinoamericanas.
No pasó de la noche a la mañana. Tampoco fue una gran sorpresa. Las cadenas norteamericanas de TV por cable descubrieron un cómodo nido en Miami, y Travel Channel, MTV, Family Channel, CBS TeleNoticias, Gems Television y el Weather Channel también han establecido en Miami sus operaciones continentales. Al principio, la mayoría de estas cadenas usaron sus oficinas sencillamente como base de operaciones, pero ahora cada vez son más las que producen programas dirigidos específicamente a Latinoamérica.
"El crecimiento de Miami siempre se ha debido a su ubicación, próxima a las capitales de América Latina", dice Tom Hunter, presidente de MTV Networks Latin America. "En los últimos cinco años, la concentración de la mayoría de las sedes centrales de las grandes marcas disqueras ha dificultado considerar otra ubicación".
El crecimiento del mercado musical latinoamericano en Miami se hizo evidente en septiembre, cuando la primera Conferencia del Mercado Musical de América Latina y el Caribe de Midem se celebró en Miami Beach. El evento, que reunió a compositores, agentes, productores y representantes de sellos...
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