Rising to Ever Greater Heights.

Author:Cresanti, Robert
Position:FROM THE CEO'S DESK
 
FREE EXCERPT

There are not many people who have attended the IFA Convention dating back to the first one. There are even fewer--and it may just be one--who have attended everv IFA Convention.

Phil Zeidman's streak of consecutive IFA Conventions ended earlier this year at more than 50 years. In sports terms, his attendance record is equivalent to Cal Ripken Jr.'s streak of 2,632 consecutive MLB games, Brett Favre's 297 consecutive NFL starts, or the longest streak in your favorite sport. Phil's streak is quite an achievement and one unlikely to be matched, certainly when measured by its influence on our business model.

Phil has been there for franchising throughout the years, serving as IFA's General Counsel. Don't be fooled by his soft-spoken nature--Phil has been a hard-charging proponent of the franchise business model across the globe for many years, and everyone in franchising has benefitted from his leadership. As longtime...

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