Rise of the Digital Lawyer

AuthorAdam Newhouse
Pages85-85
85
PART FOUR
Rise of the Digital Lawyer
Overview of Part Four for the Busy Lawyer
The Great Recession jolted the profession into facing new business and
cultural realities many of us had ignored for too long. In the blink of
an eye, we entered a world where almost anyone with access to the
Internet could become, there and then, our potential competitor. As the
digital age dawned and clients busily populated the new cyberspace
frontier of global commerce, many of us felt obsolete, irrelevant, and
culturally unfit.
The digital revolution reshuffled society’s values, sending unmis-
takable signals to ambitious lawyers on how to do well in the new eco-
nomic environment: Become digital and follow the business virtues of
the age. Move your center of operations online. Let cyberspace become
your new frontier of professional growth and development.
Amid the ongoing shift of business identity online, a new mind-set
is coming of age, a mind-set that no longer distinguishes between online
and offline realities. In such an extended realm of consciousness, many
traditional values fade into insignificance. A new borderless, global Dig-
ital Mentality is born that impels us to share and stay always connected,
living in the glowing ambience of our online communities. Collabora-
tion, contribution, and connectivity are the new bywords of personal
fulfillment and business success.
By acquiring a Digital Mentality, traditional practitioners evolve
into Digital Lawyers, for whom cyberspace and traditional reality are
but one aspect of their business identity. Their law firms, Digital Law
Firms—conceived and residing in cyberspace—connect them with cli-
ents and attract fresh digital recruits around the clock. Their websites
come to life, no longer serving merely as their online calling cards. The
websites, emerging digital technologies, and our digital networks of
connections are now at the heart of our legal identity.
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