El Rey de los clasificados.
Author | Bowen, Sally |
Position | 'El Comercio', per |
Como decano de la prensa peruana, el Comercio siempre se ha considerado un diario sólidamente, a la antigua usanza y quizás un poco cargado.
Pero la imagen que tiene el público ya no es tal. Desde 1993, cuando los casi 80 accionistas de El Comercio contrataron a un gerente de fuera de la familia Miró Quesada, que controla la publicación desde el siglo XIX, El Comercio se ha adentrado a toda velocidad en una era de cambios. Aunque no ha dejado de ser el diario más respetado de Perú, a mediados de enero lanzó su propia página en la Internet (http://ekeko.rcp.net.pe/EL COMERCIO/elcomercio).
Con una proyección de ingresos de US$92 millones en 1996 --casi el 7%" más que 1995--, a pesar de una recesión generalizada, Grupo El Comercio es una de las principales empresas del país. Emplea a unas 1.000 personas, casi una cuarta parte en la división editorial, y tiene una circulación promedio de 700.000 ejemplares diarios.
Un factor que refuerza su fuerte posición financiera es el virtual monopolio que tiene sobre los mercados de clasificados y publicidad. Todos los días, miles de peruanos comunes y corrientes, que de otra forma no tocarían este diario tan serio, lo compran fundamentalmente para buscar un apartamento, un auto usado o conseguir empleo.
Fundado en 1839 por un chileno de ascendencia vasca, el negocio lo heredó su mano derecha, José Antonio Miró...
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