Rendi.

• Author: Peterson, Eric
• Position: COLORADO COLL STUFF

Mark and Annie Danielson, ColoradoBiz CEOs of the year for 2009, have launched another new venture that continues the thread started by Danielson Designs, their home-decor company.

Annie describes Rendi as a "new company with an old soul," noting that it differs in that the products are customizable and it has a direct, event-based sales model. Rendi's "stylists" organize parties where they help attendees design their own gifts and decor - primarily signs and frames - with phrases, quotes and pictures of their own choosing using a Web-based tool. The products...