Remote Deposit Capture use causes consumers to reduce visits to ATMs, branch.

• Position: MARKETING NEWS - Automated teller machine - Brief article

FORTY-FIVE PERCENT OF INTERNET HOUSEHOLDS THAT HAVE USED REMOTE DEPOSIT CAPTURE (RDC) report that they are making fewer ATM and branch deposits, according to a recent survey from Synergistics Research.

Nineteen percent of Internet households have used RDC, the survey says. Overall, three-fourths of RDC users report some impact on other deposit channels.

Although the long predicted demise of the branch due to innovations in remote banking technology has yet come to pass, adoption of RDC is chipping away at consumers' branch activity, observes Genie M. Driskill, chief operating officer of Synergistics. "Interestingly, deposit making at ATMs is also being impacted--at a time when many financial institutions are undertaking serious initiatives to reinvigorate their ATM strategies with enhanced...