Regulating the Future: Autonomous Vehicles and the Role of Government

AuthorMatthew L. Roth
PositionJ.D. Candidate, The University of Iowa College of Law, 2020; B.A., Drake University, 2016
Pages1411-1446
1411
Regulating the Future: Autonomous
Vehicles and the Role of Government
Matthew L. Roth*
ABSTRACT: Within the next decade, society will be revolutionized by the
presence of almost completely autonomous vehicles on our roadways. The
amount of traffic fatalities will decrease, road congestion will disappear, and
people will be able to watch their favorite Netflix show while on the way to
work. This Note critically analyzes the current regulatory gap in autonomous
vehicle technology, with a focus on problems arising from a patchwork of state
laws and the lack of federal regulation. At this critical juncture in time,
consumers are distrustful and hesitant of the technology. This Note argues
that the National Highway Traffic Safety Administration should pass new
manufacturing and safety standards to fill the regulatory gap and assure
consumers that autonomous vehicles are both viable and safe. Failure to create
national regulation will see the dream of robotic cars filling the roads go up
into smoke.
I.INTRODUCTION ........................................................................... 1412
II.AVS: THE HISTORY, THE FUTURE, AND HOW THEY RELATE
TO STANDARD VEHICLES ............................................................. 1414
A.WHAT DOES “SELF-DRIVING MEAN? ..................................... 1415
B.THE HISTORY AND FUTURE OF AUTONOMOUS VEHICLE
TECHNOLOGY ....................................................................... 1418
C.REGULATION OF STANDARD AUTOMOBILES ............................. 1420
1.Federal Oversight of Vehicle Safety and
Manufacturing ............................................................. 1420
2.Regulatory Role of the States ..................................... 1423
III.THE CURRENT GAP IN AV REGULATION AND PUBLIC
PERCEPTION ............................................................................... 1425
A.THE PATCHWORK OF STATE AV LAWS .................................... 1426
1.State Traffic Law Exemptions for AVs ....................... 1426
*
J.D. Candidate, The University of Io wa College of Law, 2020; B.A., Drake University, 201 6.
1412 IOWA LAW REVIEW [Vol. 105:1411
2.State-Level Preemption of Municipal AV
Regulation.................................................................... 1427
3.AV Maintenance and Liability .................................... 1427
4.Differing Legal Definitions of AVs ............................. 1428
B.THE LACK OF COMPREHENSIVE FEDERAL REGULATION ............ 1429
1.The NHTSA’s Yearly Non-Regulatory Reports
on AVs .......................................................................... 1430
2.Inaction in Congress and the White House .............. 1433
C.CONSUMER CONFIDENCE IN AV TECHNOLOGY ......................... 1434
1.Deaths Caused by AV Technology ............................. 1435
2.Measuring Consumer Skepticism in AVs ................... 1436
IV.TURNING VOLUNTARY NHTSA GUIDELINES INTO ROBUST
FEDERAL REGULATION ................................................................ 1438
A.AVOIDING A PATCHWORK OF STATE LAWS THROUGH
NHTSA REGULATION ........................................................... 1438
B.MANDATORY REGULATIONS, NOT VOLUNTARY GUIDELINES .... 1440
1.Issuing New Federal Regulations for AVs .................. 1440
i.AVs: A New Category of Automobiles ........................ 1441
ii.Preempting State Regulation of AVs .......................... 1442
iii.Expanding Testable Unit Amounts and Easing
Exemption Requirements .......................................... 1443
2.Improving Consumer Confidence Through
Education and Pre-Market Approval ......................... 1444
i.Creating an AV Advisory Council ............................ 1445
ii.Adopting a Pre-Approval Regime for AV
Components ............................................................. 1446
V.CONCLUSION .............................................................................. 1446
I. INTRODUCTION
“Every once in a while a new technology, an old problem and a big
idea turn into an innovation.” -Dean Kamen1
1. Chloe Sorvino, One of America’s Most Successful Inventors Dean Kamen Talks Segway, Clean
Water and Robotics, FORBES (June 9, 2016, 10:11 AM), https://www.forbes.com/sites/chloe
sorvino/2016/06/09/dean-kamen-inventor-success-segway-water-purification-toyota [https://
perma.cc/M4MT-FEH8]. Dean Kamen, known by many for inventing the Segway, is an
entrepreneur that has helped pioneer technologies in other industries. See Chris Morris,
Legendary Inventor Dean Kamen Jumpstarts Human Organ Manufactur ing in the US, CNBC
(Apr. 19, 2018, 9:16 AM), https://www.cnbc.com/2018/04/19/legendary-inv entor-dean-
kamen-jumpstarts-human-organ-manufacturing-in-the-us.html [https://perma.cc/R2UU-4LAX]
(noting how Dean Kamen recently founded a new company to mass produce biofabricated
human organs for transplants and previously had developed a “drug infusion pump for
2020] REGULATING THE FUTURE 1413
In the next few years, the introduction of fully autonomous vehicles
(“AVs”) onto American roadways will revolutionize how people drive, will
hopefully reduce traffic fatalities, and will trigger a litany of legal questions.
For example, how should they be regulated? In 2017, over 37,100 people
were killed in driving-related accidents in the United States.2 The U.S.
Department of Transportation (“DOT”) estimates that human error while
driving caused 94 percent of those fatal accidents.3 At least one study has
indicated that introducing an early form of autonomous vehicle technology
onto American roadways could reduce traffic deaths by ten percent.4
However, once truly autonomous vehicles hit the roads, traffic deaths could
be reduced by as much as 90 percent.
5 But given the nascency of the AV
industry, it is difficult to precisely determine to what extent driverless vehicles
will reduce the amount of yearly fatalities.6 Nonetheless, industry experts and
the federal government both agree that AVs will still save lives.7 The lifesaving
potential of AV technology increases as the dependency on human decision
making while driving decreases.8 “[I]mpaired driving, distraction,
. . . speeding or illegal maneuvers[,] . . . [and] drinking and driving” caused
an estimated 25,000 of the traffic deaths in 2017.9 Computer programming
does not succumb to these factors affecting human decision making.10
diabetics”); see also Sorvino, supra (noting how Dean runs a nonprofit foundation “focused on
exciting students ages 6 to 18 around the globe about robotics, engineering and math”).
2. U.S. DEPT OF TRANSP., PREPARING FOR THE FUTURE OF TRANSPORTATION: AUTOMATED
VEHICLES 3.0, at 1 (2018) [hereinafter REPORT 3.0].
3. Aarian Marshall, To Save the Most Lives, Deploy (Imperfect) Self-Driving Cars AS AP, WIRED
(Nov. 7, 2017, 12:01 AM), https://www.wired.com/story/self-driving-cars-rand-report [https://
perma.cc/X7J3-YU9T].
4. Id. The researchers found that current AVs are “about 10 percent safer” as compared to
the average human driver. Id.
5. Adrienne LaFrance, Self-Driving Cars Could Save 300,000 Lives Per Decade in America,
ATLANTIC (Sept. 29, 2015), https://www.theatlantic.com/technology/archive/2015/09/self-
driving-cars-could-save-300000-lives-per-decade-in-america/407956 [https://perma.cc/CQ43-
Y4TR].
6. AV technology is largely still in the testing phase. See infra notes 41–44 and
accompanying text (explaining that current AVs are between the 1–2 Level, with Level 3s a bout
to roll out into commercial markets). Once fully autonomous driving systems are developed,
testing may provide a more accurate measure of how many lives can be saved. Marshall, supra
note 3.
7. Marshall, supra note 3; REPORT 3.0, supra note 2, at 41.
8. REPORT 3.0, supra note 2, at 3.
9. Id.
10. See Marshall, supra note 3 (noting how AVs will not “drink or text or yell at their kids in
the backseat”). However, traffic deaths involving AVs are inevitable. See infra notes 179–88 and
accompanying text (detailing the three AV-related deaths so far). Computer programming is not
perfect, and AVs will need programming dictating how the vehicle responds to an unavoidable
collision. See Bryant Walker Smith, The Trolley and the Pinto: Cost-Benefit Analysis in Automated
Driving and Other Cyber-Physical Systems, 4 TEX. A&M L. REV. 197, 200–01 (2017) (describing the
ethical thought experiment of the Trolley Problem as applied to AVs). The Trolley Problem
involves an ethical dilemma where a trolley is destined to hit several pedestrians stand ing on the

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