El regreso de Mac.
Author | Mullin, Sue |
Position | Regreso de McDonalds a Nicaragua - TT: Mac is back. - TA: McDonalds return to Nicaragua |
MANAGUA--LA UNICA FIGURA SIMbólica mayor que Ronald McDonald en Nicaragua en julio fue la enorme estatua de Nuestra Señora de Fátima, que muchos latinoamericanos reverencian.
Como la suntuosa fiesta de inauguración de McDonald's coincidía con una presentación de la Virgen, el vicepresidente Enrique Bolaños dio la bienvenida a la cadena de hamburguesas mientras el presidente Arnoldo Alemán asistía al acto religioso.
Aunque la Virgen ocupa un lugar importante en el corazón de los nicaragüenses, puede decirse que McDonald's, situado junto a la principal rotonda de Managua, la rotonda El Güegüense, se está ganando el estómago de la nación.
El gigante de las hamburguesas regresa tras una larga ausencia en los años 80, cuando los sandinistas gobernaban el país y la escasez de alimentos provocó que muchos restaurantes cerraran. Desde la inauguración en Managua se han formado tantas colas de clientes ansiosos que la dueña de la concesión y gerente general Ivania Saballos ha dejado en su lugar la carpa de la fiesta para proteger a los capitalinos, muchos de ellos acompañados por varios niños, del ardiente sol.
Saballos también ha situado a varios empleados en el exterior para distribuir menús y tomar pedidos, con el fin de agilizar el proceso. Un "Auto Mac" donde se puede pedir y recoger la comida desde el auto está constantemente ocupado.
Es difícil decir quién disfruta más el éxito, los pequeños que prueban por primera vez las suculentas hamburguesas; Saballos, cuyo padre, Alvaro Saballos, ya jubilado, fue el primer concesionario de la cadena pero tuvo que retirar los arcos dorados que...
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