Regions' new concept branches feature video tellers, universal bankers.

PositionMARKETING NEWS - Regions Bank - Brief article

REGIONS BANK, BIRMINGHAM, ALA,, recently unveiled a new concept branch, which features new technology, layout and staffing arrangements.

The concept branch was opened at two locations: a newly renovated branch at the University of Alabama at Birmingham campus, and a similarly renovated facility near the campus of Purdue University in West Lafayette, Ind. Regions Bank has an asset size of $119 billion and serves customers 16 states across the South, Midwest and Texas.

Among the features of the new branch model is video teller service. Video tellers connect customers with a bank representative via live video chat. In addition to processing most teller transactions, these representatives can help customers with account maintenance and general inquiries.

Video teller representatives are available to customers during extended hours on weekdays (until 9 p.m. ET), Saturdays, Sundays and most holidays. Video teller machines also provide customers 24/7 access to most ATM transactions such as cash withdrawals and balance inquiries.

The concept branches offer a 24-hour lobby providing access to not only...

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