Financial services Reform Readiness process offered by PARTNERS+simons.

• Position: NEW PRODUCTS

REFORM READINESS is the name of a proprietary approach for financial services marketers looking to succeed in a radically new business environment, says PARTNERS+simons, Boston.

The change in the financial services landscape has had a dramatic impact on the relationships financial services institutions, providers, distributors and consumers have with each other, according to Jennifer O'Connell, director, Business Development.

The Reform Readiness process consists of tracks that incorporate unique chemistries of classic and cutting-edge marketing services--market analysis and research, brand and demand strategy development, concepts and messages, channel planning, digital delivery, measurement and...