Reefer madness.

Position:EDITORIAL

In 1936, the movie "Reefer Madness" was released. Largely considered a propaganda film, the plotline chronicled its main characters descent into madness due to his marijuana addiction. After being "rediscovered" in the 1970s--a decade sometimes synonymous with recreational drug use--Reefer Madness gained new life as satire with certain groups of people, in particular among cannabis policy reform advocates.

Fast forward to today, and to quote the iconic Bob Dylan lyric, "The Times They Are A-Changin'." As we discuss in L&NW's first Cannabis Labels feature (page 66), we are in the midst of sweeping marijuana legislation reform that's taking place across the nation. Ten US states have already enacted laws regulating weed much the same way alcohol is treated, while 27 states have bills in the works that legal cannabis advocates hope will be put to a vote in the near future.

For the labels and packaging industry, when it comes to cannabis, the future is now. While cannabis products that contain certain amounts of THC (tetrahydrocannabinol, the compound in cannabis that produces the "high") are only available for purchase OTC in "legal states," already legal in all 50 states are products that contain CBD as its primary ingredient. (CBD is Cannabidiol, the compound of the plant that is said to reduce conditions such as inflammation and anxiety).

Jim Benetin, director of US Tape & Label's new Canna Pack division, likens this new and emerging market as something of a "Wild West." Many new cannabis product brand owners are needing many, many labels. Keeping with the Western theme, some may even call it something of a "Gold Rush" with several label converters scrambling to get in on the action.

As Benetin says, this new market has...

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