Redesigned ABA-MN Website Features Member Networking Capability.

• Position: Brief Article

ABA-MN members have a new way to interact and learn marketing practices from each other. The technique involves use of the upgraded ABA-MN website, which was unveiled at the ABA Marketing Conference in October.

The website features new tools that enable members to ask marketing questions and to discuss issues with other members. One tool is called "Peer Networking." Each week, the site features a marketing discussion topic. Members who access the site during a designated hour can discuss the topic with each other online.

Another tool is called "Access to Experts." Periodically, a guest speaker appears on the site and members have an opportunity to chat with him or her online.

The idea for the interactive features originated with graduates of the ABA School of Bank Marketing and Management, who traditionally have networked and kept...