Red Hot Internet Publicity.

Position:The Business Shelf - Brief article - Book review

Penny C. Sansevieri

Author Marketing Experts, Inc.

PO Box 421156, San Diego, CA 92142

9781480224957, $15.95,

In "Red Hot Internet Publicity: An Insider's Guide to Marketing Online", Penny C. Sansevieri draws upon her many years of marketing, publicity, and promotion experience and expertise to write a superbly organized and presented, 280 page, thoroughly 'user friendly' instructional guide to utilize every aspect of the internet to promote, publicize, and market products and/or services. From utilizing search engines, to exploiting social media sites, to crafting an effective web site, to employing blogs, to...

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