Penny C. Sansevieri
Author Marketing Experts, Inc.
PO Box 421156, San Diego, CA 92142
9781480224957, $15.95, www.amazon.com
In "Red Hot Internet Publicity: An Insider's Guide to Marketing Online", Penny C. Sansevieri draws upon her many years of marketing, publicity, and promotion experience and expertise to write a superbly organized and presented, 280 page, thoroughly 'user friendly' instructional guide to utilize every aspect of the internet to promote, publicize, and market products and/or services. From utilizing search engines, to exploiting social media sites, to crafting an effective web site, to employing blogs, to...