Red all about it.
| Author | Barringer, Felicity |
| Position | Media |
Two big city newspapers are peddling flashy spin-offs aimed at luring the 18- to 34-year-olds so coveted by advertisers. The newspaper industry is closely watching the battle between RedEye (owned by the Chicago Tribune) and Red Streak (owned by the Chicago Sun-Times). Young adults don't read newspapers like they used to. One study found that only 19.5 percent of Chicagoans between 21 and 25 read a paper daily in 2000, down from 41.2 percent in 1972. One recent issue of...
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