EN LA red.
Position | Sitios web, mercadeo - TT: In the web. - TA: web sites, marketing |
¡COMPRE AHORA!
www.sudescuento.com (español, portugués)
Si SuDescuento triunfa ya no habrá que recortar cupones. Se ahorrará mucho con esas rebajas del 10%, pero sólo en Argentina y Brasil. No es un mal modelo comercial, pero muy fácil de copiar. Pero lo que interesa es que los cupones funcionen. La selección es amplia: Big Macs, jeans, lavadoras, paquetes de vacaciones, etc., y los cupones se pueden bajar a un Palmo un celular. Tiene anuncios clasificados y cupones electrónicos con enlaces directos a websites de comercio electrónico, con el descuento teóricamente a la mano (en la práctica es un laborioso proceso de inscripción). La versión brasileña es más débil y tiene menos oferta, pero funciona.
PAPELES SECRETOS
www.gwu.edu/~nsarchiv (inglés)
Un popular website de EU, www.thesmokinggun.com, promete muchos chismes sobre celebridades al poner en la Web sus documentos públicos, como papeles de divorcio, multas, etc. La Universidad George Washington hace algo parecido con el Departamento de Estado, colocando imágenes de documentos desclasificados. El website es sencillo y fácil de navegar y sus creadores ofrecen guías breves y bien escritas de los documentos disponibles, como el informe de la autopsia del Che Guevara, mecanografiada y llena de firmas...
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