Recycling with Purpose: PepsiCo Latin America launches program to promote recycling and the circular economy.

Author:Newbery, Charles
Position:Opinion Express

Plastic is a subject that concerns us all. The situation is particularly worrying in Latin America, where the general waste recycling rate is only 4.5%, according to the World Bank. The threat that non-recycled plastic represents for the environment is enormous. A report by the World Economic Forum and the Ellen MacArthur Foundation projects that by 2050 there will be more plastic (by weight) than fish in the oceans.

PepsiCo recognizes the importance of the subject and is focusing its efforts to build a world where plastics never become waste. The company's vision of sustainable plastics is based on three pillars: to reduce its use, to promote recycling, as well as to reinvent packaging and containers.

To achieve this, PepsiCo Latin America is launching "Recycling with Purpose" in the context of Global Recycling Day--a program to strengthen its inclusive regional recycling initiative which started ten years ago, and to promote circular economy. Through the program, the company will continue to work with the recycling industry to increase access to these materials and will also continue to promote inclusive recycling to ensure that grassroots recyclers and their associations are part of the circular economy. Additionally, "Recycling with Purpose" will include an incentive and rewards program to encourage consumers to recycle the plastic they use when they buy their products.

To meet this objective, PepsiCo Latin America is establishing a partnership...

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