"Start here. Go places." Student recruitment campaign generates positive momentum.

• Position: Brief Article

Research recently completed on the "Start here. Go places." CPA Student Recruitment Campaign shows that it is having a positive impact on high school and college students. What follows is a brief update on the recruitment initiative and some of the more compelling statistics; detailed reports on activities in all 54 states and jurisdictions have been provided to the state CPA societies.

Fully 54% of high school leads (students who ask for more communications from us) recall the campaign; 62% early college and 70% late college leads recall the campaign. Moreover, of all college leads, 33% said they are now more likely to consider accounting as a major or profession. Interestingly, 90% of all college students surveyed said recent corporate accounting scandals have not negatively affected their interest in business and accounting, and, if anything, have only increased their...