Recruiting in cyberspace: now easier.

Author:Rivard, Nicole
Position:New products: looking for higher-education and technology products and services? Start here

Connexia and ApplyYourself are now helping colleges and universities turn the Web into a powerful recruiting tool. Last year, Connexia's AdmissionsGenie helped its charter clients, Duke University, Oglethorpe University, and the University of North Carolina Charlotte, achieve significant admissions improvements in a variety of areas, including yield rate, student quality, and student diversity.

AdmissionsGenie boasts a three-prong approach: First, the product co-develops and co-manages a series of interactive Web sites, HTML e-mails, message boards, and searchable databases that establish an individually tailored two-way communication flow with each prospective and incoming student. Then it tracks prospective students' behavior throughout the admissions process to predict that individual's likelihood of enrollment, if admitted. Finally, it supports these activities with an integrated, Web-based platform and a variety of implementation services.

Craig Fulton, director of Admissions at UNC Charlotte, claims the school had deployed AdmissionsGenie to help increase the size, quality and diversity of its most recent incoming class; all goals were accomplished simultaneously, says Fulton, who admits that such simultaneous results are unusual.

The I-class suite of recruitment and enrollment solutions from ApplyYourself was designed to help schools more effectively attract students and manage applicant data via the Web. Among the product's benefits, say spokespeople, are powerful two-way communications capabilities to help build relationships with students, and real-time access by administrators to help assess the effectiveness of online recruiting. I-class helps streamline application processing, with customized Web inquiry...

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