Reciclaje con Propósito: Programa de PepsiCo Latinoamérica para promover el reciclaje y la economía circular.
El plástico es un tema que nos atañe a todos. La situación es particularmente preocupante en Latinoamérica, donde la tasa de reciclaje de desechos en general es de apenas 4.5%, de acuerdo al Banco Mundial. La amenaza que el plástico no reciclado representa para el medio ambiente es enorme. Un reporte del Foro Económico Mundial y la Fundación Ellen MacArthur proyecta que para 2050 habrá más plástico (por peso) en los océanos que peces.
PepsiCo reconoce la importancia del tema y está enfocando sus esfuerzos para construir un mundo en el que los plásticos nunca se conviertan en residuos. La visión de plásticos sustentables de la compañía se basa en tres pilares: reducir su uso, promover el reciclaje, así como reinventar sus empaques y envases.
Para lograrlo, PepsiCo Latinoamérica está lanzando el programa de "Reciclaje con Propósito" en el marco del Día Global del Reciclaje. A través de él la empresa continuará trabajando con la industria de reciclaje para aumentar el acceso a estos materiales y seguirá promoviendo el reciclaje inclusivo para garantizar que los recicladores de base y sus asociaciones sean parte de la economía circular. Adicionalmente "Reciclaje con Propósito" incluirá un programa de incentivos y recompensas para animar a los consumidores a reciclar el plástico que usan cuando compran sus productos.
Para cumplir con este objetivo, PepsiCo Latinoamérica está estableciendo una alianza con ecoins, empresa fundada en Costa Rica. Este programa se expandirá a 10 países...
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