Read the Green: Best of the Best: ABAMN 2005 AD Awards Contest.

• Position: Multimedia - North Middlesex Savings Bank - Brief article

Institution: North Middlesex Savings Bank, Ayer, Mass.

Assets: $320 million; six locations

This campaign, designed to raise $10 million in deposits from new customers, was a unique collaboration involving the bank and two of its business customers. The basic approach was to mount an aggressive direct mail campaign, supplemented by in-branch collateral (including 3-D posters and fliers). Launched in the spring, the campaign targeted noncustomers.

The golf theme, plus the message and material were developed through brainstorming sessions with the bank's graphic design company, MediaPower Inc., which also did the production, printing and mailing. The bank partnered with another client...