Reaching the underbanked and owners of multiple small businesses.

• Position: New Products - Experian Information Solutions Inc. - Brief article

Two new marketing products have been introduced by Experian Inc., which provides information solutions. The first, called ChoiceScore, assists financial institutions in identifying and targeting underbanked consumers, that is, persons who have little or no credit history. The second, Multibusiness Owner Link, allows financial institutions to identify and market to small-business owners who have more than one separate business entity.

Choice Score helps identify underbanked and emerging consumers--such as recent graduates, homemakers, immigrants-and identifies which ones will be the most responsive to targeted campaigns such as invitation-to-apply offers. Prospects are selected based on a custom scoring analysis that leverages Experian's array of consumer, demographic, behavioral...