Reaching women investors may be harder than it seems, according to a new study by Synergistics Research Corp.

• Position: In Brief - Brief Article

REACHING WOMEN INVESTORS may be harder than it seems, according to a new study by Synergistics Research Corp. The study surveyed 800 women and 200 men with household Liquid assets of $50,000 or more. It concluded that only a third of the women surveyed reacted positively to marketing materials aimed specifically at women, and nearly as many believed such materials were no different from material...