Reach Out to Your Community and Tell Your Story with the Help of the Amplify Website.

• Position: Brief article

ABA HAS DEVELOPED A NEW WEBSITE that provides resources to assist banks in their community relations efforts. The website is called Amplify (Amplifybankers.com).

Amplify helps banks to tell the story of their institution and their community, and explains how the bank can redirect the conversation about the banking industry at the grassroots level.

Among other things, the site provides:

* Key messages.

* Sample speeches and letters.

* Media interview tips.

* Guidelines for using social media.

There are even...