To reach youth, bank distributes CD with original songs by local bands.

• Position: First National Bank - Brief article

To increase awareness among its college-age demographic, First National Bank, Omaha, Neb., last September distributed 7,000 free compact discs (CDs) of original songs composed and performed by 13 local bands. The CDs were given out at local university campuses and at bank locations.

The tracks on the CD were carefully selected to appeal to the bank's young adult demographic. Three of the songs received airplay on Iowa Western Community College's radio station.

The idea for the CD came out of the bank's tradition of supporting the arts in Omaha, including the symphony, Opera...