Radio-ready news releases.

• Position: New Products - Brief Article

Sending out news releases is often an exercise in futility, particularly when targeting radio. The Image Generators Inc. of Olney, Md., offers a way to enhance your radio appeal.

They take your news release, adapt it for radio, record it with a professional-sounding announcer and send you a hyperlink for accessing the finished product. Then you can include that link in your news release. The local news department jumps to the link, listens to the "actuality," downloads it and replays it on their newscasts.

That, at least, is the theory. "Radio station news departments are usually...