La Quinta Inns & Suites Embraces Military Community with Holistic Enterprise-Wide Initiative.

Author:Entires, Cheryl

Launched over six years ago, the La Quinta Salutes military initiative was built on six pillars that allow for an enterprise-wide holistic approach to embracing the military. Derek Blake, La Quinta's Vice President--Marketing and Military Programs, who leads the initiative said, "Embracing the military community is not only the right thing to do but it also makes good business sense. Our efforts are focused on hiring veterans and military spouses by providing opportunities conducive to their unique skill sets. La Quinta offers portable, flexible jobs or careers to accommodate frequent PCS [Permanent Change of Station] moves and deployment schedules, as well as upward mobility. Putting people first is embedded in our corporate culture and those who have a passion for people and service fall in line with two very important core values of the La Quinta employee ethos. Transitioning service members have found their acclimation to a civilian career with us to be a smooth one--the remaining three La Quinta core values which are inspired by our people are integrity, excellence and unique."

With more than 900 hotels and over 10,000 team members located in 48 US states, Canada, Mexico, Honduras and Colombia, La Quinta's talent acquisition team, led by Executive Vice President and Chief Human Resources Officer, Mikki Hughes, assists local general managers to find members of this exceptional talent pool by providing a 10-page handbook called The La Quinta Military Recruitment Guide. This resource tool includes sections on why veterans and military spouses make great employees, where to find them, interviewing techniques and guidelines for the onboarding process. The highlights of why veterans and military spouses make great La Quinta team members include:

* Ability to Learn--Our military members are asked to learn new tasks on a consistent basis--not only do they have to learn the new skill but in many cases, they must master it in a very short period.

* Teamwork--Everyone who serves has a job that relates to a bigger team goal. They understand the importance of working within a team to achieve together. They must be able to balance the ability to work independently on tasks in order to achieve the broader team goal.

* Integrity--The military instills and reinforces the importance of integrity with all its members; this translates into an employee who is more likely to be trustworthy.

* Ability to Overcome Challenges--Not every situation in the...

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