Quick tip: direct mail.

Position:Direct mail tips - Brief Article
 
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* Never use an address label on a business-size envelope, but use your return address.

* If possible use commemorative stamps instead of a postage meter.

* Always send envelopes First Class.

* Laser print or type addresses on envelopes.

* Have a response card or order form with phone, fax, e-mail.

* If sending sheets in an envelope, at least one sheet should be full color.

* Avoid brightly colored envelopes for business purposes.

* Offer something free or discounted to get attention.

* Start with a personalized letter if you have a target name.

* Get right to the point of the mailing near the beginning of your letter.

* Ask for a response early...

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