New quick-glance guide spells out member benefits.

• Position: MARKETING edge - Marketing network

Are you aware of all the member benefits offered by the Marketing Network? The newly developed Product and Resource "Quick Glance" Guide is designed to help you navigate the tools to advance your career, develop talent and improve company performance.

Now that the new year is here, it's a good time to take inventory of what the Marketing Network offers to you and your staff. Developed with the bank marketer in mind, the products and resources are designed to assist members with their marketing challenges and career-development interests. The products and services are grouped into three categories:

Once you articulate your needs, you can reference the "Quick Glance" Guide to rapidly identify the solutions offered through the Marketing Network.

The products and services avail able under each need are explained in greater detail on the next page. During the upcoming year, The Marketing Edge will highlight one of these products or services in each issue.

Obtaining "Industry Expert" Status

* American Institute of Bankers (AIB) Marketing Diploma: This program provides the tools necessary for today's potential bank marketing professionals. Junior-level bank marketers, employees with marketing experience but new to banking, employees working in other areas of the bank interested in marketing skills and branch managers responsible for selling their bank's products and services will benefit from taking this comprehensive program. (Special pricing for Market Network members.)

* ABA School of Bank Marketing and Management: At this, the only school of its kind, bankers learn techniques and strategies to enhance marketing efforts, develop strategies to promote new products, and receive a solid foundation in marketing principles and management practices. You will get the skills that you need to keep your bank's marketing efforts fresh and increase your bank's visibility. (Offers special pricing for Marketing Network members.)

* Certified Financial Marketing Professional (CFMP): Obtaining certification is a natural progression following completion of the School of Bank Marketing and Management. Certification will provide you more credibility as a bank marketer within your company and among your industry peers. The exam is also conveniently provided at the annual ABA Marketing Conference. (Offers special pricing for Marketing Network members.)

Driving Business Performance and Profitability

ABA Marketing Conference. At this conference, you will have plenty...