Putting it All Together: A Guide to Strategic Thinking and Decision-Making.

AuthorJeffrey, Marshall
PositionBookshelf

Marshall, Jeffrey

Putting it All Together: A Guide to Strategic Thinking and Decision-Making. By William E. Rothschild. Rothschild Strategies Unlimited LLC, 254 pages. $49.95.

Obviously, a book written a generation ago can have some eternal verities -- but it almost certainly needs updating, too. William Rothschild wrote the first version of this book in 1976, and it has gone through 20 printings since then. Originally published by AMACOM, it has recently been self-published.

This paperback volume covers a lot of territory, roaming through a litany of topics revolving around the core of business strategy: customers, competitors, leaders, investments, management, objectives and much more.

Rothschild, a former General Electric Co. strategic planner who has been consulting since 1984, takes a conversational approach to much of the material -- "I" and "my" appear frequently -- and it seems at times...

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