Put your customers on the map.

• Position: New Products - Advertisement

MarketView, by Thompson Associates, Ann Arbor, Mich., is a software tool that permits banks to analyze their customer distribution patterns and determine market penetration. The information can then be displayed on a map in several formats. Using MarketView, the company says, banks can compare demographic characteristics and competitor locations with information about their own customer base.

Among the capabilities of MarketView are the ability to display deposit-market share or household penetration geographically; identify areas with the greatest concentration of priority customers; rate competitive intensity on the basis of branch trading areas; identify areas with the fastest growth in market households; evaluate account sate trends on a product-by-product basis and to gauge transaction...