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• Position: Multimedia - Washington Trust Bank - Brief Article

Institution: Washington Trust

Assets: $1.9 billion, 16 locations in Rhode Island and southeastern Connecticut

Agency: Walsh & Associates, East Greenwich, R.I.

The campaign promoted Washington Trust as one of Rhode Island's leading business banks and positioned Washington Trust as an alternative to the area's larger banks. The advertising featured a yellow "sticky" note listing the bank and its three major competitors, with a check mark next to Washington Trust's name.

Body copy highlighted key products in the bank's suite of business services, such as multi-million dollar commercial loans and commercial real estate loans, international banking and cash management...