Pure Brand Communications.

• Author: Ryckman, Lisa
• Position: MEDIA/ADVERTISING/PR - Brief article

THE BELIEFS THAT GUIDE FURE GRAND Communications reflect a company culture both edgy and cutting edge:

Nuture Stupidity. Avoid the middle. Don't insult your audience. Practice judo. Trust your instincts. Know the janitor's name.

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"We believe that the best creative ideas often are born from nonlinear thinking," says CEO Dan Igoe, who co-founded Pure with Gregg Bergan nine years ago. "We embrace the absurd, and we question the status quo. We think the highest-impact ideas live on the fringe of reality."

Pure Brand, which specializes in public relations, media training, advertising, digital/social media and graphic design, started with a plan to be a "big brains, small machine," Igoe says.

"There are many companies that deserve this Top Company title as much as we do," Igoe Says. "But if we had to isolate something unique, it would probably be the freedom that people have at Pure to reach the highest level of their potential. Our hands-off management style allows us to hire smart people and get out of their way to do their jobs. In short, we believe in our people."

They also believe in the power of a great...