Curiosity is the driving force behind discovery. Satisfying curiosity is the greatest intellectual pleasure a human being can enjoy. And in achieving such pleasure, scientific research represents the most advanced practice among so many that lead knowledge towards reaching greater heights of learning. But the more knowledge, with its diversity, multidimensionality and its unfathomable depth, makes progress in exploring the unknown, the more unchartered territory is revealed.
What makes research a permanent source of enjoyment is that it is a never-ending activity due to the inexhaustible possibilities that exist of penetrating unknown territories, whatever the field of study the researcher takes on.
For a long time there was a fondness for considering the study of nature as "scientific;" this forged the method that had the most impact on transforming the manner of learning, even coming to change the species itself through its effects on the way of tackling reality in order to unravel it through rational explanations founded upon hypothetical and deductive processes. From the beginning this "Scientific Method" has allowed the understanding of the world to such a point that the technological applications it has given rise to have modified life to unsuspected limits, causing more impact on the human species than a biological mutation such as the apparition of a third eye or sixth sense would have.
If applying the Scientific Method to the study of physical nature has been prolific in providing results, its use in social science has been no less, especially in the later part of the last century. In this period scientific production has multiplied in the study of man and his behaviour in diverse environments, among which the economy occupies a singular role.
The reflection of this lies in the increase of scientific publications dedicated to publishing the findings of researchers from all over the world who contribute to knowledge of the species. Such publications have also been the object of a notable evolution which has turned them into a means of credible support in virtue of the rigorous control carried out on the relevance of contents through processes of revision and assessment.
Among these magazines, ESIC Market--a veteran among those dedicated to Marketing in Spain--is a good example of a scientific publication whose progress reveals a growing concern for rigour in editorial processes in accordance with scientific practices tinged by reasoning, the regulating role of the research community, and the intellectual value of the information published within its pages.
This information has materialized in the three issues from 2010 (135, 136 and 137) which fulfilled the commitment of publishing deadlines with a score of 100%. In these issues we have been able to read 12 articles from 26 authors, 20% of whom have been Americans and non-Spanish Europeans. Altogether the contents published represent a level of acceptance of around 40%.
This has been the result of the work of assessment done by a Scientific Committee which remains active in revising work, and alive as regards its...