Public Relations in Small Personal Injury Cases

• Author: Ellsworth T. Rundlett III
• Pages: 785-808

8-781

Chapter 8

Public Relations in

Small Personal

Injury Cases

§800 In General

§810 Public Relations With Clients

§820 Public Relations With Medical Personnel

§830 Public Relations With Insurance Adjusters

§840 Public Relations With Defense Counsel

§850 Public Relations With Court Personnel

§860 Public Relations With Witnesses

§870 Advertising, Solicitation, Use of the Media, and Other Ways to Attract Clients

§880 Conclusion

§800 In General

§810 Public Relations With Clients

§811 Sample: Letter to Client After Case Has Been Settled

§812 Sample: Letter to Client Who Refers Another Client

§820 Public Relations With Medical Personnel

§821 Dealing With Doctors

§821.1 Checklist: Maintaining Relations With Physicians

§822 Public Relations With Medical Support Staff

§822.1 Checklists for Maintaining Relations With Medical Support Staff

§830 Public Relations With Insurance Adjusters

§831 Checklist: Maintaining Relations With Insurance Adjusters

§840 Public Relations With Defense Counsel

§841 Checklist: Improving Relations With Defense Counsel

§850 Public Relations With Court Personnel

§860 Public Relations With Witnesses

§861 Sample: Letter to Witness After Completion of a Claim

MAXIMIZING DAMAGES IN SMALL PERSONAL INJURY CASES 8-782

§870 Advertising, Solicitation, Use of the Media, and Other Ways to Attract Clients

§870.1 Client Referrals

§870.2 Information Booklet for Clients

§870.3 Yellow Pages

§870.4 General Direct Bulk Mail

§870.5 Direct Mail Solicitation to Specific Individuals

§870.6 Television Advertising

§870.7 Radio Advertising

§870.8 Newspaper Advertising

§870.9 Charity Advertising

§870.10 Become Board Certified as a Personal Injury Civil Trial Specialist

§870.11 Referrals From National Advertising Brokerage Firms

§870.12 Pre-Paid Group Legal Service Plans

§870.13 Birthday Cards and Thank You Notes

§870.13.1 Birthday Telephone Calls

§870.14 Your Own Television Show

§870.15 Wills and Powers of Attorney

§870.16 Websites

§871 Reference Aids

§872 Marketing—2013

§873 Personal Marketing Has Changed

§880 Conclusion