He provides a kit to Sukkot to you.
Position | Steve Herman of Steve Henry Woodcraft - People - Company Profile |
Steve Herman spends his days at Duke University Medical Center. But on summer nights, when he might be relaxing, the full-time psychologist spends his off-hours on a mail-order sideline he's dubbed The Sukkah Project.
Through his Chapel Hill-based company, Steve Henry Woodcraft (Henry is his middle name), Herman sells do-it-yourself kits for building sukkahs, the temporary structures Jews erect to celebrate Sukkot, the eight-day harvest festival. Sukkot falls in late September or early October, immediately after the Jewish New Year. "During the summer I'm working 18 hours, every day," Herman, 51, says. "When the holiday comes along, everything stops. I've been recuperating ever since."
Often placed in a backyard or on a patio, sukkahs, made of wood, commemorate the temporary nature of Jews' dwellings during the 40 years they spent wandering the desert. Observing a Biblical commandment to "dwell" in the sukkah, Jews eat their meals in it during the holiday.
Herman's kits include hardware - galvanized steel braces and screws - plus an assembly manual. "I market it as a klutz-proof kit," he says. Prices range from $40 to $150. Buyers purchase their own lumber and wall and roof materials.
Herman has sold the kits nationwide for three years through mailings to Jewish organizations, ads in Jewish publications and a Web site. He has sold about 1,800 over the last three years. His competition in this niche are ready-to-assemble structures that generally cost several hundred dollars.
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