In late August 1985, while President Ronald Reagan vacationed at his ranch above Santa Barbara, California, his political director, Ed Rollins, had dinner one Saturday night with reporters for the New York Times and Washington Post. The mischievous politico leaked a story that received front-page treatment Monday morning. President Reagan had decided, the newspapers reported, to reject the pleas of U.S. shoe manufacturers for import tariffs designed to protect them from foreign competition. No big surprise there. Reagan was known as a fervent free trader, hostile to tariffs and other barriers to global commerce.
But discerning Washington hands detected a curious disparity in how the two influential newspapers handled the story. The Post focused on the shoe decision, noting only in passing, that Reagan also was weighing actions to counter unfair practices used by U.S. trade partners. The Post headline read, "Reagan Set to Reject Shoe Curbs." But the Times turned that around with a top headline that stated, "Reagan Weighing Trade Sanctions, Officials Report." The paper's lead paragraph emphasized the president's decision to weigh "punitive actions" against errant nations abusing America's free-trade principles.
This led to confusion about Reagan's true stance on trade at a time when that issue was roiling the country's politics and when some White House clarity was needed. The president had his press secretary inform White House reporters that Reagan would deliver a major trade address in about a month. A trade-policy struggle within the administration ensued that was so intense that the president's speechwriters were barred from creating the final draft of the speech.
This episode exemplifies the contention that has surrounded the trade issue throughout American history, starting with Alexander Hamilton, the country's first treasury secretary and also its first significant protectionist. Today, protectionism is back. The main drivers of this new surge are Republican presidential nominee Donald Trump and the Democratic insurgent Bernie Sanders. Even Hillary Clinton is playing a role. Far from being an aberration, opposition to free trade has been a constituent part of America's history.
The Ed Rollins episode reflected the fact that Reagan faced a political problem of serious magnitude in his second term. Protectionist sentiment was growing in Congress, unleashed by burgeoning imports primarily from Asia. Some three hundred protectionist bills had been introduced in Congress to help various industries beset by foreign competition, including electronics, appliances, textiles, clothing, toys and automobiles. The struggling shoe industry had placed itself at the vanguard of this movement. In fifteen years, U.S. shoe manufacturers had shuttered two-thirds of their domestic factories as shoe imports to the United States grew from just 22 to 76 percent. In 1977, Reagan's predecessor, Democrat Jimmy Carter, had imposed quotas on shoes imported from Korea and Taiwan, but Reagan had allowed them to lapse.
Now, in the autumn of 1985, some Reagan aides, notably Rollins himself and U.S. Trade Representative Clayton Yeutter, were telling the president that, if he didn't throw a bone here and there to beleaguered manufacturers, angry protectionists in Congress would gain sufficient strength to challenge the administration's free-trade stance. Officials at the Commerce, Labor and Agriculture Departments agreed. But Secretary of State George P. Shultz and Treasury Secretary James A. Baker III opposed imposing protectionist measures unilaterally. They favored negotiations with trading partners to end unfair trading practices, using existing sanctions authority as a bargaining chip.
The shoe industry presented a revealing case study. The U.S. International Trade Commission, an independent federal agency, had responded to industry pleas by recommending quotas on shoe imports, restricting them to 60 percent of the American market for five years. But footwear retailers retorted that restrictions would cost consumers billions of dollars in higher shoe prices. One dissenting trade commissioner said the quotas would only save twenty-six thousand U.S. jobs at the cost of $1.28 billion to consumers annually, three times the wages of the workers whose jobs would be saved. Reagan rejected the quota idea. Other administration officials suggested a 30 percent tariff to be phased out over five years--a compromise designed to give the domestic industry relief without imposing actual import restrictions. Reagan rejected this option as well. One official told reporters that he "just didn't buy the argument that we should accept a small dose of protectionism to head off a larger injection."
But the administration still needed a coherent policy. Reagan needed to assuage agitated congressional protectionists while still preserving his fundamental free-trade convictions. The presidential speech, slated for Monday, September 23, 1985, was designed to serve this purpose. Just after noon on the Thursday before the scheduled address, White House speechwriter Bentley Elliott completed the final draft. Elliott and his fellow speechwriters saw themselves as the president's keepers of the conservative flame--free-market believers who followed the dictum so popular among administration hard-liners, "Let Reagan be Reagan." The draft was a rousing defense of free trade and a pugnacious attack on the nettlesome protectionist forces swirling around Capitol Hill. This, thought Elliott, was what Reagan wanted.
But when the draft reached the office of White House Chief of Staff Donald Regan, he exploded. One of Regan's top aides called it "an abomination," and Regan thought the draft took on a politically risky tone that...