Promoting a 'community' credit card.
| Position | ABAMN Financial Marketing Awards: Community Service; First Place; Asset Size: $500 Million to $1 Billion |
[ILLUSTRATION OMITTED]
Institution: Park Bank, Madison, Wisc.
Agency: Knupp & Watson
The bank created a "community" credit card through which regular donations were made to a local charity, Interfaith Hospitality Network.
The agency branded the card and created a logo for the campaign. The logo combines the two main elements of the cause: a credit card and house. The use...
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