Las promociones especiales impulsan el turismo.
[ILUSTRACIÓN OMITIR]
[ILUSTRACIÓN OMITIR]
Actualmente, la industria mexicana del, turismo ofrece una amplia variedad de promociones especiales para atraer a los viajeros de placer y de negocios. Esta estrategia ya está dando resultados, indican los ejecutivos de la industria, y Ias cifras de turismo local e internacional, ya están aumentando.
"Tenemos fe en la recuperación del sector", dice Aletia Salas Fernández, directora de relaciones publicas de México para Starwood Hotels & Resorts Worldwide, Inc. "La prueba es que estamos abriendo nuevos hoteles y planeando nuevos proyectos". El programa promocional de Starwood denominado "Sensational Savings" (Ahorros sensacionales) permanecerá vigente hasta finales del 2009 e incluye noches de estadía gratis para huéspedes que se hospeden cuatro noches en un resort mexicano; con una estadía de siete noches, la séptima noche también es gratis.
AeroMéxico está ofreciendo una promoción de "Plan Familiar" en el que un integrante de la familia vuela gratis en ciertas rutas entre EE. UU. y varios destinos mexicanos. Los boletos deben comprarse antes del, 15 de diciembre.
Como uno de los jugadores más importantes en todos los segmentos de la industria del turismo de México, Visa está ofreciendo numerosas promociones a viajeros internacionales y nacionales a través de sus socios corporativos, incluyendo hoteles, resorts, líneas aéreas, restaurantes, empresas de alquileres de carros y demás proveedores.
"Ya que tantas transacciones internacionales de viaje se realizan con tarjetas Visa, queremos proporcionar a los consumidores un beneficio claro", dice Sergio De Anda, titular de mercadeo para...
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