PROJECT MANAGEMENT IN THE SPHERE OF TOURISM (USING THE EXAMPLE OF TAGANROG).

Author:Vetrova, Ekaterina Alexandrovna
Position::Report
 
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INTRODUCTION

At present, tourism is an essential component of economy innovative development in Russia. Tourism serves as the indicator of population life quality, the opportunity to restore public health and improve its cultural level.

Russia has a huge potential for the development of domestic and inbound tourism. The tourist attractiveness of Russian Federation provides an opportunity to develop almost any kind of tourism, for example, ecological, active, extreme, cultural, educational, health, recreational, rural, event, gastronomic and others (Kabanova & Vetrova, 2017).

Tourism attractiveness refers to the territory characteristics, which reflect the level of demand for territorial tourist services and the corresponding level of tourist need satisfaction. The development of tourist attraction is determined by a number of interrelated factors that can be conditionally divided into the following groups: political-administrative, economic, sociocultural and natural-territorial ones (Frolova & Kabanova, 2017).

The analysis of the city of Taganrog tourist attractiveness development over the recent years allows us to conclude that there has been a significant increase of the tourist infrastructure objects. However, this determines the growth of the territory tourist potential, rather than the development of tourist attraction as such, which will allow to attract tourists and form a stable demand for the proposed tourist services.

Such municipality as the city of Taganrog has favorable natural and climatic conditions, has a rich historical and cultural heritage and century-old traditions of hospitality. Nevertheless, nowadays there is a significant preponderance of outbound tourism, which indicates a weak development of tourist attraction. With the rational use of the territory existing potential, the determination of tourist attractiveness development peculiarities and the creation of appropriate conditions for the development of tourist attraction, tourism will play an important role in the social and economic development of the municipality. Thus, the relevance of this topic is conditioned by the contradiction between the existing rich tourist potential of the city of Taganrog and the insufficient level of its tourist attraction development.

METHODS

The aim of the study is to determine the main trends for the development of the city of Taganrog tourist appeal to implement the interests of its internal and external subjects, in whose attention the territory is interested within the framework of tourism development. The objectives of the article include the study of the existing tourist and recreational infrastructure, the cultural heritage of the city, the analysis of the available opportunity characteristics for the development of beach tourism attractiveness, an active recreation on the coast of the Taganrog Gulf of the Azov Sea.

The empirical basis was the results of a sociological survey conducted by the authors in the city of Taganrog. In the course of the survey, 126 people were interviewed. The leading method of research is a questionnaire survey. The carried out research has allowed allocating available tourist potential and also the basic directions of development of tourist appeal of the city of Taganrog.

The results of the research conducted by the author on the basis of the socio- economic development strategy of "Taganrog" municipality for the period until 2020 became the empirical basis.

Also, the empirical basis for the study was the analytical materials of a sectorial nature contained in periodicals and in the scientific papers of domestic publications and foreign authors. The issues of theoretical and methodological nature, as well as the conceptual apparatus on the problems of municipality tourist appeal development are reflected in the works of the following scientists: Bunakov (2015); Glebova (2010); Egorova & Kiseleva (2014); Klimanova & Telnova (2008); Makarenko (2013); Ryabinskaya & Kravtsova (2018); Slavin (2013); Gorshkova (2017); Mukhomorova et al. (2017); Agung (2018); Florea & Ciovica (2014); Khavi & Enu (2013); Sebastia et al. (2009); Robertico & Kelly (2013); Song & Li (2008); Elisabeth, Celeste & Maria (2013); Dellaert, Arentze & Horeni (2014); Chen (2011); Deery, Jago & Fredline (2012); Harasarn & Chancharat (2014).

RESULTS

Tourism is a complex multifaceted socio-economic system characterized by a complex set of interrelations and interdependencies and including a large number of diverse components. One of the important components of tourism is the development of the tourist attractiveness among municipalities. Taking into account the abovementioned, it is necessary to consider this concept in more detail.

It is possible to give the following interpretation of the region tourist attractiveness-it is the combination of its objective and subjective characteristics, material and non-material factors that affect the results of tourism activity and determine the position of the region for tourists and tourism subjects, including the resource-infrastructure potential of tourism and socio-institutional risks of its implementation on this territory (Slavin, 2013). The resource- infrastructure potential of tourism includes two concepts: available tourist resources and tourist infrastructure, which includes organizations and public facilities that provide an opportunity for effective tourism activities. Tourism organizations can play a special role in the management of the city tourist attraction, as they are engaged in the development of new tourist products on the territory of a city or a region, create excursion programs and conduct promotional activities (Glebova, 2010).

First of all, we will consider the organizers of tourism-travel agencies. The types of travel agency activities include:

  1. The organization of complex tourist services.

  2. The provision with excursion tickets, the provision of accommodation and the provision with transport means.

  3. The provision of tourist information services.

  4. The provision of tourist excursion services.

    30 travel agencies are registered in the city of Taganrog, which provide the services for the arrangement both inbound and outbound tourism. Within the boundaries of the city of Taganrog municipality, there is a certain resource-infrastructure potential, which includes 316 monuments of architecture, history and culture, including 167 regional and 14 federal ones. The tourist potential is only the prerequisites for the organization of tourism activities, which include such components, the objects of historical, social and cultural heritage, natural resources, while tourist attraction is the result of the corresponding activity for the development and the actualization of tourism potential and the development of the corresponding tourist infrastructure. Tourist attractiveness is the area characteristic, reflecting the level of demand for territorial tourist services and the corresponding level of tourist needs satisfaction.

    The tourist potential of the city of Taganrog includes 9...

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