Programming announced for Social Media Telephone Briefings.

• Position: AMERICAN BANKERS ASSOCIATION At Your Service

THE CONTENT DESCRIPTION of three upcoming ABA Telephone Briefings/Webcasts dealing with social media has been released.

The briefings/webcasts, which will be held in 2014, are as follows:

* Value and ROI in Social Media--Attracting New Fans and Retaining Existing Fans. Jan. 23, 2014, 2-3:30 p.m. (Eastern time). Presenters: Amber Farley, director of interactive services and media at Financial Marketing Solutions, Franklin, Tenn.; Jaime Guise, executive vice president, chief client delivery officer, United Bank & Trust, Ann Arbor, Mich.

Description: Social media managers are often tasked with the challenge of getting new fans, keeping the existing ones interested and monitoring how effective their social media presence is for the organization. Each item takes a specific strategy and implementation. This briefing/webcast will highlight the difference between acquiring and retaining your fans/followers, as well as how to communicate the effectiveness of your social presence to your executive team.

* Let's Talk Social Media Compliance and Risk: A Review of Policy Do's and Do Not's. April 24, 2014, 2-3:30 p.m. Presenters: Denyette DePierro, ABA; Amber Farley; Jaime Guise.

Description: For several years, bank marketers have been debating what should and should not be done in social media in...