This program will generate ROI--guaranteed! (New Products).

• Position: Return on investment - Brief Article

No matter how hard you try, no marketing project is ever a sure success. So, it tends to generate attention when a vendor offers financial institutions a marketing service with a guaranteed return on investment (ROI).

That's what MarketMatch of Clayton, Ohio, is doing with its Customer Leadership Marketing program. The firm is guaranteeing that the margin generated through the service will equal at least 100 percent of the bank's investment--or it will rebate the difference.

Customer Leadership Marketing is a comprehensive marketing program that ties together customer acquisition, retention, branding and communication to improve the institution's revenue. "In today's banking environment of budgeting and capital restraint, it is important to be able to leverage your investments," says Bruce Clapp...