Profitability picture.

• Position: New Products - Transaction tracking software from Raddon Financial Group - Brief Article

Are you making money on your existing accounts-or losing it? Raddon Financial Group, an Oakbrook Terrace, Ill, developer of marketing software, says its iNTEGRATOR software can provide the information you need to make that determination.

The software's activity tracking component permits marketers to follow every transaction a customer makes, summarized in monthly report form. The reports can tell you which products your customers use and what the cost and profitability implications are.

Once you have determined the bank's cost for each transaction, you can decide whether to encourage a customer to make use of a different delivery channel that may lower transaction costs, says Raddon project manager Mike Ceranski. Internet banking customers, for example, will probably have a tower transaction cost than those who insist on coming to the branch and using the teller's window. By applying the cost...