Web-based profitability solution offered to financial institutions.

• Position: New Products - Partnership of BANCServices and Profit Resources has developed EnhancedProfit - Brief article

A graphical Web-based profit dashboard has been developed to enable banks to see the profitability of their account holders and products.

The service, called "EnhancedProfit" is the result of a strategic alliance involving BANCServices, Charleston, Mo., and Profit Resources, Lakeland, Fla. Profit Resources developed the software, called ProfitEntree, on which the service is based. BANCServices will offer the service to its financial institution partners.

The companies say that the service will enable financial institutions to identify their most profitable account holders. The service calculates account holder profitability and sorts account holders into groups, showing which account holders make money and which actually cost money--and why.

The service can also illustrate which products generate the most profits and which actually cost money--and...