Probability Updating and the Market for Directors’ and Officers’ Insurance

AuthorNancy R. Mansfield,Stephen G. Fier,Joan T. A. Gabel,Kathleen A. McCullough
Date01 March 2015
DOIhttp://doi.org/10.1111/rmir.12029
Published date01 March 2015
Risk Management and Insurance Review
C
Risk Management and Insurance Review, 2015, Vol.18, No. 1, 55-75
DOI: 10.1111/rmir.12029
PROBABILITY UPDATING AND THE MARKET
FOR DIRECTORSAND OFFICERS’INSURANCE
Stephen G. Fier
Kathleen A. McCullough
Joan T. A. Gabel
Nancy R. Mansfield
ABSTRACT
Over the past decade, much attention has been given to the topics of corpo-
rate governance and corporate risk management. One increasingly important
insurance product associated with each of these issues is directors’ and officers’
(D&O) liability insurance. Given the interconnectedness that exists between
D&O insurance, corporate risk management, and corporate governance, we
exploit industry-specific D&O data to explain how industries most associated
with the corporate scandals of the early 2000s adjusted demand patterns during
periods of certainty and uncertainty. The rich data set coupled with dramatic
changes in the marketplace allows for the testing of insurance demand patterns
and enables us to offer insight into the market’s response to a unique type of
loss shock. The results of this study suggest evidence in favor of demand-side
probability updating, whereby those industries most associated with the corpo-
rate scandals of the early 2000s adjusted the demand for D&O insurance during
periods of greater uncertainty.
INTRODUCTION
Prior literature documents that both individuals and firms tend to alter the purchase of
insurance products after a major loss event, even if the event does not directly impact the
purchaser (e.g., Shelor et al., 1992; Froot and O’Connell, 1997; Browne and Hoyt, 2000).
Following the occurrence of a major loss event, consumers reassess the likelihood and
size of potential future losses. If consumers anticipate an increase in future losses, they
update purchasing behavior to reflect updated expectations. This increase in insurance
demand following a loss event and resulting from actual or perceived increases in
Stephen G. Fier, School of Business Administration, University of Mississippi, University, MS
38677; phone: 662-915-1353; e-mail: sfier@bus.olemiss.edu. Kathleen A. McCullough, Col-
lege of Business, Florida State University, Tallahassee, FL 32306; phone: 850-644-8358; e-mail:
kmccullough@cob.fsu.edu. Joan T. A. Gabel, Robert J. Trulaske Sr. College of Business, Univer-
sity of Missouri, Columbia, MO 65211; phone: 573-882-6688; e-mail: gabelj@missouri.edu. Nancy
R. Mansfield, J. Mack Robinson College of Business, Georgia State University,Atlanta, GA 30302;
phone: 404-413-7473; e-mail: nmansfield@gsu.edu.
55
56 RISK MANAGEMENT AND INSURANCE REVIEW
actuarial losses has been termed “probability updating” (Froot and O’Connell, 1997,
1999).1
In this study,we conjecture that the corporate governance failures in the early 2000s, the
implementation of the Sarbanes–Oxley Act (SOX), and the recent financial crisis have
altered both actual and perceived corporate-governance-related risks and ultimately,
D&O exposure. Given the nature of the corporate scandals and the long-tail loss pat-
terns of D&O claims, the market shocks may not manifest quickly in terms of realized
losses. Thus, in some ways, a reaction in the D&O market would be attributed to the
increased likelihood of rising losses rather than a spike in current losses, thus creating
a unique loss shock. Further, for the most part, the corporate governance failures were
isolated to certain key industries rather than across the U.S. economy as a whole. This
isolation suggests that the changes in the D&O market are likely to impact these indus-
tries differently based on the potentially heightened litigation-risk exposure stemming
from the scandals and increased scrutiny. This unique loss shock was coupled with the
introduction of the SOX, which, while intended to act as a stabilizing force for public in-
vestors, increased the perceived risks faced by directors and officers (D&O). As SOX was
implemented, there was uncertainty as to the types of claims as well as the magnitude
of potential future settlements.
In many ways, the D&O market was at the epicenter of these corporate shocks. D&O
liability insurance is commonly recognized as one of the primary risk management
tools to mitigate the costs attributed to D&O-related risks.2Prior D&O literature argues
that the purchase of this coverage is related to a variety of factors including litigation
risk and/or insolvency risk (Core, 1997). This implies that many firms likely revisited
their D&O coverage during this period of time, presumably due in part to the increase in
perceived risk. Furthermore,it has been suggested that D&O insurance is used to monitor
firm managers (e.g., Core, 1997; O’Sullivan, 1997), with some studies finding evidence
that D&O purchases relate to weak corporate governance and managerial opportunism
(e.g., Core, 2000; Chalmers et al., 2002), while other studies have failed to find evidence of
managerial opportunism related to D&O insurance purchases (Boyer,2003). Tothe extent
that D&O purchases can impact corporate governance and managerial opportunism, the
headlines related to corporate scandals further underscore the importance of revisiting
the changing demand for D&O insurance during times of great uncertainty.
In this study, we examine the occurrence of the corporate scandals in the early 2000s
and the resulting SOX legislation and their relation to the demand for D&O insurance.
Our analysis provides a better understanding of the potential shock that these events
represented to the D&O liability insurance marketplace and allows us to investigate
behavioral changes that took place with respect to the purchaser.
We hypothesize that changes in the demand for D&O insurance varied across indus-
tries during the period from 1991 through 2007, based on industry-specific expectations
1Similar to the demand-side argument that we discuss in this study, Lai et al. (2000) argue that
insurer expectations regarding future losses or expenses can impact the price and/or supply
of coverage. As discussed in the “Data and Methodology” section of this study, we control for
both demand- and supply-side factors in our models.
2In general, D&O policies provide coverage for expenses associated with director and officer
personal liability,such as defense and settlement costs.

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