Proa al espacio.
Author | Palmer, Helen |
Position | Peri |
BUENOS AIRES--Sobrio, elegante y fundado hace más de 100 años, es la lectura matinal de la clase alta argentina, en un mercado donde abunda el sensacionalismo de los tabloides.
Fundado por el presidente Bartolomé Mitre en 1870, La Nación ha sobrevivido a las vicisitudes de la turbulenta historia argentina, a pesar de que lo han cerrado cinco veces. Hoy los principales desafíos del periódico provienen de la competencia, sobre todo de Clarín, el periódico en español de más venta en el mundo.
El año pasado, la compañía matriz de La Nación (la independiente Sociedad Anónima de La Nación) decidió encarar el desafío con el lanzamiento de un ambicioso programa de modernización. La revista dominical se reformó completamente, con lo cual se elevó la circulación de los domingos en el 8%, a 250.000 ejemplares.
La perspectiva internacional de La Nación se refleja en la página diaria de The Wall Street Journal Americas. Como parte de la renovación del año pasado, se convirtió en el primer periódico argentino en entrar en la Internet.
Con la recuperación de la...
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