Prize winning product and packaging.

Position:PACKAGING Spotlight
 
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Rhyton Cretan Thyme Honey is a winner on two different fronts: as a first-quality specialty gastronomic product, and as an outstanding example of how to label and pack such a product. Brought to market by Rhyton--a Greek cooperative supporting gastronomic products from a network of local producers--the honey is a perfect marriage of flavor and good looks.

Awarded a Golden Star in the Great Taste Awards for 2014--for the second year running--Rhyton Cretan Thyme Honey joins an exclusive club, because the UK Guild of Fine Food's annual international taste index of specialty foods and beverages is widely recognized as the "foodie Oscars." But that's not all. In the annual international FINAT Label Competition, promoted by Europe's label industry association, Rhyton Cretan Thyme Honey's self-adhesive label, printed by the Greek self-adhesive label specialists N. Cabas S.A., took first prize in the food products category.

SOMETIMES LESS IS MORE

This particular award was indeed proof that sometimes less is more because the label employed just two colors on a silver substrate to deliver the premium, luxury result.

Tony White, chairman of the judging panel for the FINAT Label Competition, explains the jury's thinking: "This is a really nicely printed label. The chosen typeface and the two Pantone ink colors really complement the design without subsuming it, and the choice of a PP film substrate is a practical choice for moisture-resistance and wipe-ability. In recent years we have seen a lot of Cabas' work in the Label Competition--winning many category and group awards--so their success in this year's prize winners' lineup is no surprise."

Printed via rotary letterpress on UPM Raflatac's PP Silver Gloss TC50 self-adhesive labelstock and protected by a matte UV varnish, the label also contributes a valuable security...

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