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• Position: Idea Bank - Wilesmith Advertising/Design gets award - Brief Article

Certificate of Excellence AWARD ABAMN 2004 AD Awards Contest

Bank: Just One

Institution: Fidelity Federal Bank & Trust, West Palm Beach, Fla.; 47 locations

Assets: $5 billion; 18 locations

Agency: Wilesmith Advertising/Design, West Palm Beach, Fla.

The goal of this campaign was to increase the bank's visibility in the commercial lending segments. The bank used actual bank customers who were highly visible in the community and were the owners of well-known franchise businesses (such as Dunkin' Donuts and Carvel). The ads feature human interest stories with which most small-business owners can relate. The copy also connected the business owners' investment in the community with the bank's...