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• Position: Idea Bank - Brief Article

AWARD ABAMN 2003 AD Awards Contest

E Pluribus Unum

Institution: BancorpSouth Inc., Tupelo, Miss.

Assets: $10.5 billion; 240 locations

Agency: Maris, West & Baker Advertising Communications, Jackson, Miss.

BancorpSouth's goal with this print ad was to bring attention creatively to the bank's role as lead financial institution during the introductory event for the new Mississippi 25-cent coin.

The familiar Latin expression, "E Pluribus Unum" combined with Southern slang was designed to broaden the event's appeal beyond the expected attendance of coin collectors and public officials.

The ad ran...