Print series.

PositionIdea Bank - Brief Article - Company Profile

BEST OF THE BEST AWARD

ABAMN 2004 AD Awards Contest

U.S. Trust: Embossed Campaign

Institution: U.S. Trust, New York

Assets: $100 billion; 37 locations in 10 states

Agency: Wieden + Kennedy, New York

The goal of this campaign was to provide a unified brand message for all of the institution's locations and to create "provocative" and "distinctive" advertising in a cluttered competitive environment. Other...

To continue reading

Request your trial

VLEX uses login cookies to provide you with a better browsing experience. If you click on 'Accept' or continue browsing this site we consider that you accept our cookie policy. ACCEPT