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• Position: Idea Bank - SUN Branding Design wins for BAC Florida Bank's advertisement - Brief Article

AWARD ABMN 2004 AD Awards Contest

BAC Florida Bank Ads

Institution: BAC Florida Bank, Coral Gables, Fla.

Assets: $669 million

Agency: SUN Branding Design, Curitiba, Brazil

The goal of this campaign, which ran for a year, was to create memorable pieces that would align the bank's initiatives with its corporate identity. Another goal was to "humanize" the look of the bank's financial relationships.

The advice from Indyara Andion, marketing...